The Good Shop is a pro bono initiative that connects creative professionals to good causes with tiny budgets

We’re an Amsterdam-based collective of creative professionals that contribute their skill and time to good causes.

We support charitable organizations by developing creative ideas that further the organization and its cause; helping those who do good grow their impact.

Charitable organization with a great initiative?

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Creative professional interested in contributing?

join the good shop

We connect charitable organizations to creative professionals to bring about great projects for great causes.

Jorik Houweling

- The Good Shop

Currently helping



Buurtbuik fights against food waste, hunger and loneliness, by collecting abundant food from supermarkets, catering and restaurants. The local community prepares delishious new free meals from the food for themselves and others to enjoy. The meals are also served at shelters and school kids. We are currently helping Buurtbuik to increase their impact.


School's Cool

School’s Cool connects voluntary mentors to students that need extra support with transitioning to middle school. With individual guidance and in their natural environment, students learn new skills and find motivation to do well in school. With 16 locations throughout the Netherlands, School’s Cool is on a mission to help each kid succeed in this vulnerable period.


Open Embassy

Open Embassy is a helpdesk that helps status holders settle in. It is the place where status holders, quickly get answers on life in the Netherlands. Because many written and unwritten rules may be self evident to us, but very bewildering to newcomers. Volunteers make a difference helping status holders with their local know-how. We are proud to help them reach and help more status holders.

next project

We’re looking for projects and people

Does your cause need help with a communication challenge or other creative project? Reach out. We’d love to hear about it.

Are you a creative professional interested in putting your skills to good use? Join our collective. The more people we have, the more good we can do.

ask the good shop join the good shop

about us

The Good Shop was founded by a group of creative professionals from a shared desire to do good.

Working in advertising, we learned about the power of ideas. Producing ideas is what we’re good at, and we believe this talent should be used for good. By combining our collective skills and time, we help to create great work for great causes with little or no budget.